Reebok packs them in for 'Migration' spot
Pro football is back, and with it comes this grand "Join the Migration" commercial for Reebok, featuring 20 NFL players (supposedly the most ever to appear together in a single ad) promoting the...
View ArticleDDB presents an 'asstounding' Reebok spot
Kudos to M&C Saatchi DDB Chicago for billing its new butt-centric Reebok spots as "asstounding." The shop doesn't monkey around with what it's after in promoting the EasyTone, a sneaker Reebok has...
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Nike says butt-toning shoes are full of crap
When I first saw the ads for Reebok EasyTone, I thought it was a funny product suitable for infomercial land. The entire premise is laughable: Ladies can firm their legs and butts without the hassle of...
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Horrible haunted head hawks hockey skates
An evil disembodied head in a high-school locker dispensing advice about hockey? Sounds like a nightmare you'd have after too many nacho plates at the rink. Actually, it's an amusing Cramer-Krasselt ad...
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Chicago Blackhawks Get Stanley Cup Ad Without Being in Finals
The Stanley Cup Finals begin Wednesday, with the Boston Bruins and Vancouver Canucks squaring off for the NHL title. But Reebok has a soft spot for the Chicago Blackhawks, who lost to the Canucks...
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Reebok Gets Kicked in the Butt by FTC
Reebok's claims in its ads touting its EasyTone and RunTone line of shoes was just too good to be true for consumers and the Federal Trade Commission, which has just gotten the fitness apparel...
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Reebok's $25M Settlement Signals New Day at FTC
The Federal Trade Commission's $25 million settlement with Reebok for deceptive ad practices sent a clear message to advertisers: If you're going to make specific health or safety claims, you better...
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As LiquidThread Expands, Brent Poer Rises in the Ranks
When LiquidThread, Starcom MediaVest Group's branded content division, realized that the rapid growth it's enjoyed in the 18 months since it launched would require a rethinking of its North American...
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Reebok Pulls Ad Urging Guys to Cheat on Their Girlfriends
A German Reebok ad that advised patrons of the brand's partner gyms to "Cheat on your girlfriend, not on your workout" has been pulled after complaints from probably every woman in Germany. And...
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Putting Brands in Their Place
Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad...
View ArticleDDB and Reebok: Call It a Comeback
What's old is new again. DDB, Reebok's lead global agency between 2009 and early 2012, has been reappointed to that role at the expense of mcgarrybowen. Annual global media spending on the brand is...
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Reebok Fires Rick Ross for Alleged Rape Lyrics
Reebok today told rapper Rick Ross to get lost because his new song "U.O.E.N.O." cheerfully describes what seems to be a date-rape scenario. A brand spokesperson revealed via email that the one-year...
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What Is 'Mudvertising' and Why Are Marketers Diving In?
Most marketers wouldn’t want to have their names dragged through the mud. But not some brands. After years of prodigious growth, “mudventure” obstacle racing has oozed into the mainstream, with top...
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This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year
SpecsWho (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founderWhat Advertising and communications agencyWhere San...
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Guinness' Wheelchair Basketball Ad Spun Circles Around Competitors in Q3
Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which also ranked the ad No.1 when comparing how all other brands competed against their...
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Survey Predicts a Bleak Future for Agencies
If you think the prospects for agencies are challenging right now, look ahead five years. Some 320 marketing and agency leaders did just that, painting a bleak portrait of 2019 in an anonymous survey...
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Reebok Is Close to Naming a New Lead Agency
DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business. The review is in its late stages with a trio of contenders that sources identified as Mother;...
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Reebok Names a New Lead Creative Shop
Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in...
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Reebok Gets Into the Bacon Business, Catering to CrossFitters' Sizzling...
It's a big week for that neighbor of yours who can do a hundred pull-ups and toss tractor tires 20 yards. The CrossFit Games kicks off this week, and to celebrate, Reebok is releasing a new product:...
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Reebok Offers 1-Year Fitness Package to Whoever Gets the Biggest Reebok Tattoo
Reebok is offering fitness junkies a chance to earn a yearlong sponsorship deal worth about $5,800, with a major catch: the prize will only go to the fanatic who gets the largest tattoo of the brand's...
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